Bathurst is Australia's oldest inland City and it celebrated its 204th birthday in 2019

Situated 200 kilometers west of Sydney with the Mount Panorama Motor Racing Circuit, numerous historic buildings and magnificent parks; Bathurst is hugely popular with tourists. The major industry is education with more than6,000 students attending Charles Sturt University which offers courses ranging from Business and Communications to Engineering and Sport Science.
 

We also have a number of private schools to complement our outstanding public schools.
The City is surrounded by rich grazing and farming country. The current population of Bathurst and its regional catchment area is close to 146,000.
 

• Radio is regarded by listeners as personal and one to one.
   

• Radio is trusted. It has the power to communicate a message and listeners understand that
  they’ve “heard it from a friend”.
   

• Two thirds (67%) of radio listeners are open to advertising messages, the highest across
  any form of media.
   

• Radio advertising delivers an average ROI of +17%, more than online (14%) and TV (13%).
   

• Radio and online is the strongest two channel combination delivering an average ROI of +23%.
   

• Radio is a targeted medium that enables advertisers to cut through and create brand awareness.
   

• Messages can be tailored by day part or by station to effectively target potential customers in
  a cost effective way.